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Small Israeli family firm hits the Target (and Amazon)

Posted on July 24th, 2017
By Abigail Klein Leichman for Israel21c


It takes chutzpah to compete with housewares giants like Rubbermaid, but Bram Industries leverages Israeli innovation to get prime shelf space.


Whoever said little guys can’t win clearly does not know about Israel’s Bram Industries.

One of #1 global retailer Walmart’s smallest suppliers, the 200-employee company based in the working-class southern city of Sderot also peddles its Life Story brand plastic tableware, housewares and storage products in American and European mega chains such as Target, TJ Maxx, Amazon, Bed, Bath & Beyond, Tesco, HomeGoods, Home Depot, The Container Store, GiFi and Carrefour, plus stores in Panama and Mexico.

Bram was on Fast Company’s list of 10 most innovative Israeli companies for 2016 for “bringing sustainability to the plastics market – including a fully biodegradable shopping bag” and disposable cutlery made from cornstarch.

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Israelis lead search for dark matter in universe

Posted on July 17th, 2017
By Brian Blum for Israel21c


A large portion of the mass in the universe doesn’t emit light and is invisible to telescopes. This project seeks new methods to detect dark matter.


Does dark matter exist? Astronomical measurements say yes, but it’s never been detected.

Ben-Gurion University of the Negev (BGU) is now leading the search for the illusive matter, which is hypothesized to be one of the basic components of the universe, five times more abundant than ordinary matter.

BGU will construct and operate an advanced dark matter detector based on the theory that some types of dark matter produce a signal imitating a magnetic field and may therefore be detectable by extremely sensitive magnetic sensors.

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Flytrex manages drone delivery from store to door

Posted on July 10th, 2017
By Brian Blum for Israel21c


The Israeli company plans to be the FedEx of the drone delivery world, with a system enabling customers to operate an entire fleet of drones remotely.


You’ve just run out of toothpaste and you’ve got a big date tonight. There’s no time to drive to the store and there’s too much traffic to send a courier.

You’re starving for sushi but your favorite restaurant says it will be at least an hour to get take-out to your door.

No worries. Just send in the drones.

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You can plug your phone into this tree

Posted on July 3rd, 2017
by Ilana Strauss for FromtheGrapevine


These eTrees in France use solar panels to generate electricity.


Have you ever realized your phone was about to die and wished you could plug it into a nearby tree? No? Well, you have no imagination. Because such a tree exists, and it's in France.

Israeli company Sol-logic invented a solar powered "eTree." The tree's panels, which resemble branches, collect energy from the sun and turn it into power, which people can use to charge their phones. But that's just the beginning. To see all the other neat things these trees can do, watch this video below.

Read More, Watch Video.

Why Israel is a fast-moving force in smart transportation

Posted on June 26th, 2017
By Abigail Klein Leichman for Israel21c    


‘The megatrend in this world is electric, connected and autonomous. That put Israel in the center because those are things we are really good at.’


In June 2013, 250 Israeli smart-transportation visionaries flocked to the inaugural EcoMotion “unconference” to share their crazy fantasies about the future of moving people from one place to another.

Only four years later, leaders of the global automotive and transportation industry were among 1,500 participants at the fifth annual EcoMotion Main Event at the Peres Center in Jaffa on May 18.

It hasn’t taken long for Israel to emerge as a significant source of innovation for autonomous  and connected vehicles, navigation, public transportation,  alternative fuels, super-efficient engines, urban parking and environment-friendly personal and mass transportation.

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